Friday, 30 March 2012

'Le Tigre' 2012 Collaboration & Competition Project with Scarlett - Kawaii Star of the Year & Hyper Japan Spring 2012!

Roxie Sweetheart has been working on a super exclusive Collaboration & Competition with Hyper Japan and Scarlett- Kawaii Star of the Year!

You can WIN one of these special sets of the new 'Le Tigre' design- the design comes on a brooch, necklace and you also get a cute pom pom ring!



When I was first approached by Hyper Japan about doing a collaboration with Scarlett I was very excited! I love Scarletts super sweet Lolita style and Japanese Street Style influences a lo
t of Roxie Sweetheart designs and illustrations.

This mood board was transformed into Le Tigre, a super-sweet smiling tiger character surrounded by fluffy pom poms. Says Michelle, "When I was first approached by Hyper Japan about doing a collaboration with Scarlett I was very excited! I love Scarlett's super sweet Lolita style and Japanese street style influences a lot of Roxie Sweetheart designs and illustrations. I started the collaboration by creating mood-boards, then did sketches, and worked on these using computer aided design. I wanted to create something bright, unique and fun - just like Scarlett!"
Scarlett's delighted too--"I absolutely LOVE the design! Michelle is such an amazing artist. The little hearts on the ears and nose are so cute, and I love the pom poms! It looks wonderful".

Here are a few of the questions I asked her to get ideas for the exclusive designs plus exclusive illustrations and photos of the new jewellery!

What are your favourite colours?
I really love pastel colours! My absolute favourite is sky blue, but I also love light pink, lemon, lavender etc. I also like red, it’s nice and bold, and my name is Scarlett which with one t is a type of red.

Do you have any fond childhood memories or toys you used to like as a child?
I adored Sylvanian Families, I had a whole village set up over a huge table! The animals are really cute and I loved all the little details like the cute little knives and forks
and all the different pretty clothes.

One of my favourite childhood memories I’d say would be when my parents surprised me on my birthday and said we were going to Disneyland! Another would be I also loved performing when I was little, and was the lead part in a big ballet show as well as a Christmas play.

Whats your favourite animal/pet?
My favourite pets are cats, and my favourite animals are lions.

Any other ideas/inspiration or images you really like?
I love cute, colourful food like cupcakes, macaroons, ice cream and cake slices. I also love Lolita fashion and other fashion styles from Harajuku.

Check out Scarletts super cute Blog here

This HYPER-inspired range will soon be available on the Roxie Sweetheart website, but you can be among the first to own the full range (ring, necklack, brooch) by entering our competition

All you have to do is tell us which Roxie Sweetheart design you love the most!

**~~...~~**GOOD LUCK**~~...~~**

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